Selasa, 28 Mei 2013

[S637.Ebook] Download PDF Thermochromic and Thermotropic MaterialsFrom Pan Stanford

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Thermochromic and Thermotropic MaterialsFrom Pan Stanford

Chromogenic materials change their optical properties in response to an external stimulus. Due to their potential applications as light valve (e.g., in sun protecting glazing) or as temperature sensor, thermotropic, and thermochromic materials have come more and more into the focus of research and development. Commercialization of such high-tech products has already started and certainly many others will enter the market in near future.

This book is the first to give an overview of the scientific and applicative aspects of the entire class of thermochromic and thermotropic materials. It discusses the origin of the thermo-optical effects at the molecular level and presents the macroscopic optical and material properties of chromogenic materials as well as their present and potential future application. With a view to particular potential applications, the book outlines the specific development strategies of these materials.

The book addresses scientific and application-oriented researchers as well as students in the fields of smart adaptive polymers and sun-protecting materials. By providing the fundamental knowledge and outlining the future trends of thermochromism, this book familiarizes the readers with the entire field of the phenomenon.

  • Sales Rank: #3585735 in Books
  • Published on: 2013-12-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.10" h x .70" w x 6.10" l, .95 pounds
  • Binding: Hardcover
  • 228 pages

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[G165.Ebook] Ebook Free The Babel Codex (Rogue Angel), by Alex Archer

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The Babel Codex (Rogue Angel), by Alex Archer

In this electrifying new novella, heroine Annja Creed uncovers yet another one of history's monsters.

From the Old Testament comes a new danger…

Fighting skeletons in Addis Ababa isn't in Annja's contract. Especially when they're "entertainment" rigged by an obnoxious radio DJ during the filming of the TV show she hosts, Chasing History's Monsters. But the accidental discovery of an ancient clay brick turns the prank into deadly peril for the intrepid archaeologist.

If Annja's hunch is right, the brick is merely the first key to a greater discovery: the Tower of Babel. Now, with Joan of Arc's sword in hand and killers at her heels, she must race across the Middle East to unravel the puzzle first. Enemies and allies will face off against each other—and themselves. To survive, Annja will have to defeat them all…because in the end there can be only one winner.

Join the ranks of loyal readers addicted to the heart-racing action/adventure of the Rogue Angel series. With six new books a year, don't miss the next Rogue Angel title coming out in September.

  • Sales Rank: #600052 in eBooks
  • Published on: 2013-09-01
  • Released on: 2013-09-01
  • Format: Kindle eBook

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2 of 2 people found the following review helpful.
Babel Codex
By jonathan21
This book may be free and have fewer pages but was still enjoyable.For those that don't know Alex Archer is a pen name.Each author has his/her own way of writing. I prefer Annja as a confident character, as sometimes some of the authors make her a bit week.In this book she is back to her confident self. For me the only flaw is the book could have had a bit more exciting ending.Overall would still recommend.

2 of 2 people found the following review helpful.
Babel Codex
By Doris Mayo
I greatly enjoy all of the Rogue Angel books and hope that they continue.I am very interested in both history and archeology and these books use both has the background of the story.It is also the fact that the main character is female and is able to take care of herself and defend herself when needed.(she did this before she received the sword but that has make her more powerful.

0 of 0 people found the following review helpful.
Very different author leads to a different emphasis in this one
By Kathy Davie
This short story falls at 43.5 in the Rogue Angel urban fantasy series and revolves around Annja Creed, an archeologist who wields the sword of Joan of Arc.

My Take
A very different author for this particular one, as he allows us to know too much about how Braden feels about Annja. There's a weird vibe at the end---too homey for words.

Burris is such an American, not realizing people might actually shoot at him and being so oblivious to the dangers into which he's thrown Annja.

Sneaky woman! LOL, I do love how Annja got away from Braden! And that bit about her husband paying for it...too funny.

It's fast-paced Saturday-afternoon-at-the-movies and much more simplistic compared to the earlier Rogue Angel stories, although part of me preferred this one's style.

The Story
Doug's always open to upping the ratings on Annja's episodes, but Burris is beyond the pale with his jokes and pranks. It's payback when one rebounds upon him.

Meanwhile, Garin is having fun taking one of his ships back from Somali pirates, and Roux has run from a poker tournament to come to Annja's aid.

The Characters
Annja Creed is an independent archeologist who also hosts a television show, Chasing History's Monsters. Kristie Chatham is her co-host and inclined to fall out of her clothes. Her producer, Doug Morrell, has set her up with Burris Coronet, a thirty-nine-going-on-five, popular Los Angeles radio talk show shock jock. Burris accepted the deal to get away from his ex-wife's boyfriend's dad.

Roux had been a knight while Garin Braden had been his squire back in 1431 as they watched their charge burn at the stake. Now they are at cross-purposes with each other as each wants the sword Annja holds for their own purposes. Friedrich is part of Garin's private army, DragonTech Security. Evander is the rocket man.

Cybele Coelho is a friend of Annja's and a professor of linguistics at Universidade Federal do Rio de Janiero.

Professor Vittorio Sordi of the Universit� degli Studi di Milano is heading up the dig in Addis Ababa. Father Louay is one of the guides at the Syriac Orthodox Patriarchate of Antioch and All the East.

Rafik Bhalla is a former "priest at the Syriac Orthodox Tewahedo Church in Addis Ababa, now he's an art dealer and relic hunter". Tadesse is one of Rafik Bhalla's thugs. Dawit is a marketer with an eye for the main chance.

Babylon 610 B.C.
What we know as the Tower of Babel is known then as the Great Tower of Shinar. Amraphel is the king having this built for his memorial; Joktan is his son. Elishah is a friend and a worker on the tower.

The Cover
The cover is a close-up of an angry Annja, her face — her eyes — glaring out at us as she's standing sideways with her sword in the upright position. In the deep background, you catch a glimpse of searing desert with a white tower of arches between the desert and Annja.

The title is the brick that needs translating, The Babel Codex, that will lead Annja to what she seeks.

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Senin, 27 Mei 2013

[O248.Ebook] PDF Ebook 30 Days to a More Powerful Vocabulary, by Dr. Wilfred Funk, Norman Lewis

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30 Days to a More Powerful Vocabulary, by Dr. Wilfred Funk, Norman Lewis

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30 Days to a More Powerful Vocabulary, by Dr. Wilfred Funk, Norman Lewis

Achieve a powerful, more effective, more successful vocabulary in just a month. All it takes is 15 minutes a day and this highly effective mini-course. Start boosting communication skills with a simple 12-minute quiz that highlights your current proficiency. Keep the pencil ready and go through the workbook which guides you in writing, saying, and using new words continually until they become second nature. Find out how to identify the etymology of a word, memorize odd words, use verbs and adjectives with remarkable power, choose a synonym, and create a personalized plan for vocabulary growth. It will increase your potential for success.

  • Sales Rank: #126734 in Books
  • Brand: Galahad
  • Published on: 2003-12-11
  • Original language: English
  • Number of items: 1
  • Dimensions: .97" h x 5.75" w x 8.57" l,
  • Binding: Hardcover
  • 224 pages
Features
  • Great product!

About the Author
Norman Lewis was an author, grammarian, lexicographer, and etymologist. Lewis was a leading authority on English-language skills, whose bestselling 30 Days to a More Powerful Vocabulary published by Pocket Books in�1971 promised to teach readers to improve their skills in fifteen minutes a day. He started his teaching career at New York University and the City College of New York. From 1964 to 1995, he taught English—including grammar, etymology, and vocabulary—at Rio Hondo College, a two-year community college in Whittier, California. For more than a decade, he was also the chairman of Rio Hondo’s communications department.

Excerpt. � Reprinted by permission. All rights reserved.
Give Us Fifteen Minutes a Day

Your boss has a bigger vocabulary than you have.

That's one good reason why he's your boss.

This discovery has been made in the word laboratories of the world Not by theoretical English professors, but by practical, hard-headed scientists who have been searching for the secrets of success.

After a host of experiments and years of testing they have found out:

That if your vocabulary is limited your chances of success are limited.

That one of the easiest and quickest ways to get ahead is by consciously building up your knowledge of words.

That the vocabulary of the average person almost stops growing by the middle twenties.

And that from then on it is necessary to have an intelligent plan if progress is to be made. No hit-or-miss methods will do.

It has long since been satisfactorily established that a high executive does not have a large vocabulary merely because of the opportunities of his position. That would be putting the cart before the horse. Quite the reverse is true. His skill in words was a tremendous help in getting him his job.

Dr. Johnson O'Connor of the Human Engineering Laboratory of Boston and of the Stevens Institute of Technology in Hoboken, New Jersey, gave a vocabulary test to one hundred young men who were studying to be industrial executives.

Five years later, all, without exception, of those who had passed in the upper 10 per cent had executive positions, while not a single young man of the lower 25 per cent had become an executive.

Some of the factors that lead to success can be measured as scientifically as the contents of a test tube, and it has been discovered that the one and only common characteristic of outstandingly successful people is "an extensive knowledge of the exact meaning of English words."

Vocabulary is one indication of intelligence. Learning power measurably sharpens when vocabulary increases. Here's the proof.

Two classes in a high school were selected for an experiment The ages and background of the members of both groups were the same, and each group represented a similar cross-section of the community. Otoe, the control class, took the normal courses. The other class had, in addition, special and rigorous vocabulary training. At the end of the period the grades of the students in the vocabulary class surpassed the grades of the members of the control group, not only in English, but in every other subject, including mathematics and the sciences.

Similarly, Professor Lewis M. Terman of Stanford University has found that a vocabulary test is as accurate a measure of intelligence as any three units of the standard and accepted Stanford-Binet I. Q. tests.

Words are the tools of thinking. It naturally follows, then, that the more words you have at your command, the clearer and more accurate your thinking will be.

Words are your medium of exchange, the coin with which you do business with all those around you. With words you relate to people, communicate your feelings and thoughts to them, influence them, persuade them, control them. In short, through words you shape your own destiny. For your words are your personality; your vocabulary is you.

Words are explosive. Phrases are packed with TNT. A single word can destroy a friendship, can start or end a marital battle, can land a large order. The right phrases in the mouths of clerks have quadrupled the sales of a department store. The wrong words used by a campaign orator have lost an election. Four unfortunate words -- "Rum, Romanism, and Rebellion" -- used in a Republican campaign speech threw the Catholic vote and the Presidential victory to Grover Cleveland.

Armies fight for phrases: "Make the world safe for Democracy"; "V for Victory"; "Remember Pearl Harbor."

Words have changed the direction of history. Words can also change the direction of your life. They can raise a man from mediocrity to success.

We submit that if you methodically increase your vocabulary you will improve your chances for success.

This book enlists active cooperation, continuous written and oral response. It will test you every step of the way, it will demand unceasing feedback from you, and thus it will make words your friends and allies.

We expect to prove to you that developing a rich and robust vocabulary can be both fun and challenging.

Give us fifteen minutes a day, and we will guarantee that at the end of a month, when you have turned over the last page of this book, your words, your reading, your conversation, and your life will all have a new and deeper meaning for you.

For words can make you great!

Copyright 1942 by Wilfred Funk, Inc.,

copyright � 1970 by Funk & Wagnalls,

Most helpful customer reviews

55 of 59 people found the following review helpful.
Misleading title
By A Customer
While you can certainly finish the book in 30 days, you'll most likely forget the vocabularies in at least half of the chapters by the time you are done. The quiz in each chapter is useful. The diagnostic test at the beginning of the book can crush your self-esteem - which is to be redeemed after reading the book. "30 days" in the title is misleading, because readers probably need to go through the chapters again and again to make sure they truly remember the words. So make it "45-50 days to a more powerful vocabulary"!
Furthermore, believe it or not: it is not a bad cram book if you have less than 3 months to study for SAT or GRE! I find vocabulary builders (such as this title) much better study tools for SAT or GRE than conventional exam preparation guides like Princeton Review or Barron's - at least for the verbal section.

4 of 4 people found the following review helpful.
Classic and Intuitive
By silversea86
I was assigned this book as a college freshman. The more I used it, the more I loved it. Now, I'm using it to teach vocabulary.
Chapters are have brain-friendly titles. Definitions are worded clearly and simply.
Visually, though, it needs updating. This book was first published before computerized typesetting and desperately needs visual modernization. If you're a confident reader, it's no big deal, but as a reluctant student of English, you might find the text-dense pages a bit mucky.

0 of 0 people found the following review helpful.
in good condition. Very helpful and insightful
By Cherie
Book as described...in good condition. Very helpful and insightful. Would recommend.

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Jumat, 24 Mei 2013

[R548.Ebook] PDF Download The Cultural Landscape: An Introduction to Human Geography (10th Edition), by James M. Rubenstein

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The Cultural Landscape: An Introduction to Human Geography (10th Edition), by James M. Rubenstein

Trusted for its timeliness and ample learning aids, this best-seller introduces geography as a social science by emphasizing the relevance of geographic concepts to human problems. Another main focus of the book is the relationship between globalization and cultural diversity, which is woven throughout the narrative. Rubenstein addresses these themes with a clear organization and presentation that you'll find both readable and engaging.

  • Sales Rank: #243457 in Books
  • Published on: 2010-02-03
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .90" w x 9.00" l, 3.05 pounds
  • Binding: Hardcover
  • 510 pages

About the Author
Dr. James M. Rubenstein received his Ph.D. from Johns Hopkins University in 1975. His dissertation on French urban planning was later developed into a book entitled The French New Towns (Johns Hopkins University Press). In 1976 he joined the faculty at Miami University, where he is currently Professor of Geography. Besides teaching courses on urban and human geography and writing textbooks, Dr. Rubenstein also conducts research in the automotive industry and has published three books on the subject, The Changing U.S. Auto Industry: A Geographical Analysis (Routledge); Making and Selling Cars: Innovation and Change in the U.S. Auto Industry (The Johns Hopkins University Press); and Who Really Made Your Car? Restructuring and Geographic Change in the Auto Industry (W.E. Upjohn Institute, with Thomas Klier). Originally from Baltimore, he is an avid Orioles fan. Winston, a lab mix, takes Dr. Rubenstein for
a long walk in the woods every day.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Meh
By Michael
I absolutely hated this class. First "B" I've made in a while. The online content was very difficult for this colorblind student. So many graphs, etc that was color coded. Otherwise the book itself is very well written and I did learn a lot. Obviously people don't buy these books for enjoyment but for a degree requirement. Have fun with that.

2 of 2 people found the following review helpful.
Excellent source for understanding our current world
By C. Alifrangis
The book was for a class on Cultural Geography. A bit expensive but....I didn't resell because it is one I will peruse and reference over and over. It looks at the subject through migration patterns, folk and popular culture, languages, religion and physical geography and how all are related. Although an excellent book for a class, it is also one world travelers would gain a lot of understanding from.

0 of 0 people found the following review helpful.
Quality Book
By Aspen
I have been using this book for a few months now for my class and it is definitely a nice book for learning the content. If you are looking for a easy to read book that will teach you everything you need to know than this is the right book for you.

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Rabu, 22 Mei 2013

[Z573.Ebook] Ebook Free Technical Analysis of Stock Trends, by Robert D. Edwards, John Magee

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Technical Analysis of Stock Trends, by Robert D. Edwards, John Magee

Technical Analysis of Stock Trends. Fourth Edition Hardcover - January 1, 1962 by Robert D. And John Magee Edwards (Author)

  • Sales Rank: #3505816 in Books
  • Published on: 1968
  • Number of items: 1
  • Binding: Hardcover
  • 486 pages

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18 of 18 people found the following review helpful.
Only if you like classic books (and then go for the 5th edition)
By Jackal
This is a review of the 9th edition. Please note that amazon has included this review for other editions as well. That is okay because I have something to say about them too, but you should be aware. The really old editions are probably out of copyright.

I would not recommend this book unless you are into the "history of technical analysis". The focus of the book is classical patterns of bar charts. The book is absolutely not bad, but it's value is a bit dubious. Why read a book that have charts that are 1/2 century old? You can't be sure that things haven't changed, can you? So the newer editions also have more modern charts. However, this combination of old and new makes for a frustrating reading. Actually I would think most book deteriorate in quality after their 3rd edition.

If you want a classic in your bookself I would really recommend you to buy a second-hand copy of the last edition written by Edwards & Magee alone. This would be the 5th edition. It has a very professional binding and clear white pages. The new edition is a very ugly and cheaply bound hardcover. This comment is only if you are into good looking books. You get the 5th edition for $5 at amazon, so it is a nobrainer!

Addition in 2010: Edwards and Magee wrote a classic that has many editions. I bought one copy around 1984 and it was the first book in technical analysis that I read. I liked it a lot. With time other books have been written, but I still like this old book. Now mainly because it is a very pretty book. Expensive paper and a proper spine that will never break. It feels nice to touch. I value nice books if their content is classic. I bought the 9th edition just out of curiosity and I am displeased by it. There is a running commentary in sections by a new third author - the original authors long dead. The commentary is ridiculous. At one point he decides to call an upside down head-and-shoulder pattern for a kilroy patterns. Hello? We don't need comments on this level. The paper and binding is ugly (but not as bad as books from Wiley Finance - please use better paper in your expensive books!). So on all accounts a ** book. If you love books, go to abebooks and try to find an old beautiful copy instead, but they are no longer $5!

0 of 0 people found the following review helpful.
The best purchase I have made so far in the world technical analysis.
By Hugh Bryant
The best purchase I have made so far in the world of technical analysis. The content may be old, but is still relevant if you want to learn the basics of price action trading. Not a lot of fluff, just the kind of details on topics that most of us are already familiar with such as resistance, head-and -shoulder, etc... That will add value to your knowledge and give you an edge when trading these patterns. I will use this book as my main reference in the future. The book that I'm talking about here is the 5th edition.

15 of 15 people found the following review helpful.
Get T/A info from the source!
By Bryan Cass
I believe this is one of the original books to have been published on stock market technical analysis. Magee and Edwards do an excellent job explaining Dow Theory and stock chart analysis. I bought the 5th edition because it was the last edition that was actually edited by the original authors. This book is the source of most modern technical analysis theory. It covers reversal patterns, gaps, support and resistance, consolidation patterns, trendlines and channels (by Edwards); and then goes into stock selection, stop orders, how to build a chart, and the practical application of those patterns and how to use them in your trading (by Magee). I read the book from cover to cover and refer back to it all the time in my technical analysis. It's an excellent resource!

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Jumat, 10 Mei 2013

[R169.Ebook] Get Free Ebook The Cambridge Companion to William Carlos Williams (Cambridge Companions to Literature)From Cambridge University Press

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This Companion contains thirteen new essays from leading international experts on William Carlos Williams, covering his major poetry and prose works - including Paterson, In the American Grain, and the Stecher trilogy. It addresses central issues of recent Williams scholarship and discusses a wide variety of topics: Williams and the visual arts, Williams and medicine, Williams's version of local modernism, Williams and gender, Williams and multiculturalism, and more. Authors examine Williams's relationships with figures such as Ezra Pound, Wallace Stevens, and H. D. and Marianne Moore, and illustrate the importance of his legacy for Allen Ginsberg, Amiri Baraka, Robert Creeley, Robert Lowell, and numerous contemporary poets. Featuring a chronology and an up-to-date bibliography of the writer, The Cambridge Companion to William Carlos Williams is an invaluable guide for students of this influential literary figure.

  • Sales Rank: #2348816 in Books
  • Published on: 2016-06-24
  • Released on: 2016-06-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.02" h x .47" w x 5.98" l, .0 pounds
  • Binding: Paperback
  • 236 pages

About the Author
Christopher MacGowan is Professor of English at the College of William and Mary, Virginia. He is the author of Twentieth-Century American Poetry and William Carlos Williams's Early Poetry: The Visual Arts Background and editor of numerous books, including The Letters of Denise Levertov and William Carlos Williams and The Collected Poems of William Carlos Williams, Volumes I and II.

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Rabu, 01 Mei 2013

[A945.Ebook] Download Ebook Food Politics: How the Food Industry Influences Nutrition, and Health, Revised and Expanded Edition (California Studies in Food and Culture

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Food Politics: How the Food Industry Influences Nutrition, and Health, Revised and Expanded Edition (California Studies in Food and Culture

An accessible and balanced account, Food Politics laid the groundwork for today's food revolution and changed the way we respond to food industry marketing practices. Now, a new introduction and concluding chapter bring us up to date on the key events in that movement. This pathbreaking, prize-winning book helps us understand more clearly than ever before what we eat and why.

  • Sales Rank: #211681 in Books
  • Published on: 2007-10-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.21" h x 6.08" w x 8.92" l, 1.57 pounds
  • Binding: Paperback
  • 510 pages

From the Inside Flap
"A courageous and masterful expos�."—Julia Child

"If you eat, you should read this book."—Eric Schlosser, author of Fast Food Nation

About the Author
Marion Nestle is Paulette Goddard Professor of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Author of Nutrition in Clinical Practice, she has served as a nutrition policy advisor to the Department of Health and Human Services and as a member of nutrition and science advisory committees to the U.S. Department of Agriculture and the Food and Drug Administration. She is the author of Safe Food: Bacteria, Biotechnology, and Bioterrorism (UC Press) and What to Eat .

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21 of 22 people found the following review helpful.
Informative for 2002
By Jiang Xueqin
Originally published in 2002 and updated in 2007 Marion Nestle's "Food Politics" is an informative if academic read. She explains clearly and patiently how the food industry has co-opted nutritionists, government agencies, and schools, threatening the health and safety of consumers and children. And when they cannot co-opt they choose to misinform, lie, slander, or sue, as when Texas cattlemen sued Oprah Winfrey. Especially frustrating is how, thanks to their successful lobbying and close government connections (there seems to be a revolving door between the Food & Drug Administration and the executive suites of food conglomerates such as Monsanto) the food industry can legally mislabel their products to misinform consumers. This is especially true for vitamin supplements, which can make a lot of outrageous claims without ever having to go through FDA approval.

The only problem with the book is that it is perhaps too right. Since the initial publication of "Food Politics," a lot of other books, sometimes based on the original insights offered in "Food Politics," have been published that gives readers a more comprehensive and disturbing look into the manipulations and machinations of the vast and powerful food industry. And this past summer a documentary called "Food, Inc." came out, which puts in stunning and striking visual context the problems with the food industry. Even Marion Nestle's new book "What to Eat" distills all the insights from her first work.

Reading "Food Politics" then is slightly redundant. That is not the fault of the author. Indeed, it's a testament to how influential the book has become.

7 of 7 people found the following review helpful.
Life-changing presentation of facts about food
By Laura Smith
First, I have to commend Nestle, the author, for doing the near-impossible feat of providing highly controversial facts and information in a clear manner, which is so damning that you cannot help but feel yourself transform your thoughts about food - and she does it without lecturing the reader. Bravo!

Some passages that particularly sat with me included, "Surveys indicate that people are interested in nutritional and health but are confused by conflicting information, suffer from "nutritional schizophrenia," and cannot figure out how to achieve "nutritional utopia." (p.91) [Indeed... and there's a billion-dollar industry counting on that!] "The hundreds of millions of dollars available to the meat and dairy lobbies through check-off programs, and the billions of dollars that food companies spend on advertising and lawsuits, so far exceed both the amounts spent by the federal government on nutrition advice for the public and the annual budget of any consumer advocacy group that they cannot be considered in the same stratosphere." (p.171) "Researches counted not a single commercial for fruits, vegetables, bread, or fish." (p.182) "It seems reasonable to expect that everyone would be concerned about whether supplements are safe, whether they do what they claim to do, and whether the benefit of taking them outweighs any financial or health risks they might induce." (p.220) "Because all foods and drinks include ingredients (calories, nutrients, or water) that are essential for life, any one of them has the potential to be marketed for its health benefits." (p.315) "Food package labels are the result of politics, not science, and [have] become so opaque or confusing that only consumers with the hermeneutic abilities of a Talmudic scholar can peel back the encoded layers of meaning. That is because labels spring not from disinterested scientific reasoning but from lobbying, negotiation, and compromise." (p.249)

This is a GREAT book, though towards the end my brain lost the ability to analyze the information (fact overload), but overall it was an important read and I'm glad I made my way through it. I wish there was a Reader's Digest condensed version. This is not for everyone, and definitely not a "light" read. But if you commit to reading it, digesting it, really thinking about it... your life will benefit from doing so. In the end, Nestle has left me frustrated and angry and sad and, in general, just simply emotional. Through her matter-of-fact writing tone and reserved bias throughout the book, I am left to think whatever I want of the information she has spread before me. And it pisses me off.

5 of 5 people found the following review helpful.
An academic yet engrossing expos�
By .
I plowed my way through this book across many late-nights at my favorite 24/7 coffee bar, easily ignoring all of the "local atmosphere."

If you can handle heavy academic reading, this book is practically a Woodward & Bernstein thriller -- an extremely engrossing expos� concerning the VERY ugly political underbelly of the American food industry, and how it chugs away to keep all of us as confused as possible about our food choices and what honestly constitutes sound nutritional guidance.

If you're boggled by choices that SHOULD be simple, such as trying to figure out whether it's healthier to eat butter or some chemical facsimile which includes ingredients you couldn't pronounce to save your grandmother's soul, the spotlight on politics in this book will salve your frazzled mind. The decades of political insanity and posturing surrounding something so seemingly simple as [what food pyramid version is permitted in schools] says so much about the ENTIRE industry. Don't feel badly if you're a bit confused about "good nutrition," because you are NOT alone. Scores of millions of Americans feel the EXACT same way ... and Big Food likes it that way!

Nestle's writing does indeed get rather heady in some sections; however, she's challenging decades of contradiction, confusion, obfuscation, and outright lies that Big Food has tried to sell to America, so it really is necessary for her to preemptively buttress herself against anticipated challenges from Big Food and their seemingly-endless supply of lawyers and lobbyists. Ignore the negative reviews.

If heady, heavily-cited reading is NOT your thing, feel free to check out the [similar reading] suggestions, because there will probably arrive some point (or several) at which you REALLY want to throw this book at the wall. Just an honest observation.

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